Welcome to our website!  As one of the UK's leading collectable teddy bear and soft toy specialists, we stock a comprehensive range of Steiff, Charlie Bears, Merrythought, Teddy Hermann, Kosen, Jellycat, Hermann Spielwarenartist bears and much more!  We hope that you enjoy our website.  Thank you very much for visiting!

The shop is open:
Monday to Friday: 10am - 5pm

Saturday: 10am - 4pm (in November & December)

Best sellers

We opened in Guildford town centre all the way back in 1992. As you can see, we are a real bricks and mortar business. So do feel free to visit us in person!
For those unable to drop in, we offer the facility to order either over the phone or online.  In fact, we were the first UK teddy bear business to open an online shop in 1999.
You can order from us with confidence.  We are proud of our award-winning customer service. We won Experience Guildford's Customer Service Awards in 2013, 2014, 2015, 2016, 2017, 2019 and (after a pandemic break) again in 2022! In 2023, a change of rules meant that, as reigning champions, we could not enter, but instead presented the trophy at the awards ceremony!


Steiff's 90th Anniversary Donald Duck Limited Edition

May 21, 2024

Please welcome Steiff's limited edition version of one of Disney's most famous characters, Donald Duck, which celebrates 90 years of the duck with the fiery temper!
Steiff will be launching their Autumn/Winter range on the 1st July, but we are allowed to launch Donald now! His official birthday is the 9th June and we will have him in stock in time to celebrate!

View full article →

Merrythought launch wonderful new Paddington Bear!

May 17, 2024

Merrythought have just launched this wonderful new Paddington Bear!
This classic Paddington is truly timeless and is bursting with character, as you would expect!

View full article →

Prince William & Princess Catherine arrive from Steiff

April 12, 2024

Please be upstanding for our two latest arrivals. We welcome their ursine Royal Highnesses, Prince William and Princess Catherine; two wonderful new Steiff limited editions!

View full article →

Steiff's limited edition James Bond villain, Goldfinger, arrives!

April 10, 2024

Be afraid; be very afraid! Infamous James Bond villain, Goldfinger, has arrived with us! Luckily he is in the form of a wonderful, friendly limited edition Steiff teddy bear, as part of their James Bond series!

View full article →

Charlie Bear's BFF gets a new photo! 😀

April 04, 2024

We took a new photo of Charlie Bears' BFF (Best Friend Forever), as we felt that the official one did not do him justice!

You can make a "best friend forever" here!

View full article →

Steiff's British Collectors Bear 2024 - number 2 of the edition. Charity auction!

February 17, 2024

Steiff's British Collectors Bear 2024 - number 2
In our continued effort to raise funds for our chosen charity War Child, who work to protect children from the effects of conflict, we are auctioning this limited edition Steiff British Collectors Bear 2024.
When Steiff create limited editions, they keep number 1 for their archives, so number 2 is the lowest number you will ever find, making this bear very special!
100% of the proceeds are going to War Child.
Please click here for more details on the Ebay auction.

View full article →


Instagram wall of fame